Multiplex chain PVR-INOX bans Malayalam movies!


PVR is an exceptionally well-liked multiplex chain in India. Recognized for his or her top-notch theatrical requirements and lavish meals costs, it’s the no. 1 possibility. Evidently, this Mumbai-based firm acquired INOX and have become the biggest multiplex chain within the nation.

Then again, Malayalam cinema is dreaming on the ticket window, delivering one ‘blockbusters’ after one other. Their newest launch, Boy’s Life (2024), has been performing effectively throughout the globe, breaking a number of field workplace information. Nevertheless, issues weren’t easy crusing between this movie fraternity and PVR-INOX.

It began when a bunch of individuals from ‘Kerala Movie Producers Affiliation’ arrange an organization known as ‘PDC’ and directed all exhibitors to purchase digital prints from them. This didn’t go down effectively with PVR-INOX, who in the end refused to comply with the course set. In consequence, they stopped screening Malayalam movies (together with dubbed movies) of their multiplexes around the globe.

It will undoubtedly be a giant blow to Mollywood, particularly when the film is performing effectively in theaters. Nevertheless, PVR-INOX is in no temper to raise the ban except the producers’ affiliation lifts the directive.

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